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Digital Lending Crisis in South Asia

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Digital Lending Crisis in South Asia

 

Millions borrowed. Thousands trapped. A continent in debt to an app.

 

 

By M. Selfd   |   The Express Tribune

Published: 2023  |  Investigation Desk  |  Finance & Technology

 

KEY FINDINGS

  Loan apps in Pakistan have accumulated at least 27.4 million installs, many operated by unlicensed or foreign entities.

  Interest rates on some apps reached 1,800% per annum, with borrowers taking fresh loans to repay old ones.

  In India, up to 60 people have died by suicide linked to harassment by digital lending recovery agents.

  Regulators in Pakistan, India, and Bangladesh have responded unevenly, leaving millions of vulnerable borrowers exposed.

  Google removed over 84 illegal lending apps from its Play Store in Pakistan in 2023 alone.

 

 

Mohammed Masood, 42, borrowed money from two mobile apps. He was unemployed, living in Rawalpindi, and needed cash. What he did not know was that he was stepping into a trap. By the time recovery agents came after him, the principal on one loan had swelled to Rs 700,000. Unable to pay and hounded day and night, Masood took his own life. His wife told reporters he had spent his final weeks reading threatening messages on his phone.

His story is not an outlier. Across South Asia, a new class of predatory lender has emerged, one that lives in a smartphone, disburses cash in minutes, and collects with methods that courts in some countries have begun to call extortion.

This is an investigation into how the digital lending industry in South Asia grew from a fintech promise into a crisis of exploitation, and why governments have been so slow to stop it.

The Promise That Sold Itself

The pitch was simple and, in many respects, genuinely compelling. South Asia has hundreds of millions of people who have never held a formal bank account. Getting a loan from a traditional lender requires collateral, documentation, a credit history, and often days of waiting. A loan app requires a mobile number and a selfie. Approval arrives in under three minutes.

India's mobile penetration surpassed 80 percent by 2023. In Pakistan, the fintech sector exploded almost overnight. Between 2021 and 2023, instant lending apps recorded at least 27.4 million installs in Pakistan alone. In Sri Lanka, the digital lending user base grew from roughly 10,600 people in 2021 to more than 1.3 million by late 2023 -- a 125-fold increase in two years.

To the companies involved, these numbers represented a revolution in financial inclusion. To many of the people behind those numbers, they represented the beginning of a nightmare.

“People borrowed as little as Rs 5,000 for food, but ended up trapped in a cycle of debt.”

-- National Cyber Crimes Investigation Agency official, testifying before Pakistan's Senate Standing Committee on IT, 2023

How the Trap Closes

The mechanics of the debt trap are consistent across the region and have been documented by regulators, journalists, and advocacy groups in India, Pakistan, and Bangladesh.

A borrower downloads a loan app, often drawn in by social media advertisements promising instant cash with no paperwork. The app requests permission to access the phone's contact list, photo gallery, and sometimes the microphone and camera. Most borrowers click accept without reading. In the industry, this moment of consent is later used as a legal shield.

The loan is disbursed almost immediately, but it is smaller than advertised after processing fees are deducted. Repayment is due within days or weeks, at interest rates that in some documented cases in Pakistan reached 1,800 percent on an annualized basis. When a borrower cannot pay, the app's recovery agents begin working through the contact list the borrower surrendered on signup.

Family members receive calls. Employers receive messages. Neighbours are contacted. In some cases in India, agents used doctored or morphed photographs of borrowers, sent to the people in their contacts, to shame them into paying. A BBC documentary called The Trap reported that up to 60 people -- mostly young -- had died by suicide as a result of this harassment.

In Bhopal, a 35-year-old insurance worker named Bhupendra Vishwakarma left behind a four-page suicide note. He, his wife, and their two young sons were found dead. He had been caught in a cycle of loan apps, borrowing from one to repay another.

“To pay off one app, many borrowers take a loan from another. A Rs 15,000 loan can quickly become Rs 200,000 with penalties and rollovers.”

The Regulatory Gap

Across the region, the same pattern holds: the industry grew faster than the laws meant to govern it.

In India, the picture was complicated by a statement from Reserve Bank of India Governor Shaktikanta Das who said digital lending apps were not under the central bank's regulatory purview. That statement, later walked back, illustrated the vacuum at the centre of enforcement. The government eventually banned 94 lending apps -- including names that had been marketed widely -- but local media reported that a promised whitelist of approved apps had never actually been sent to the app stores.

In Pakistan, the Securities and Exchange Commission of Pakistan (SECP) and the State Bank moved to introduce a licensing framework, a Key Fact Statement requirement, and a whitelist of approved Digital Lending Apps. The State Bank issued Circular No. 02 of 2023, directing all regulated entities to verify the licensing status of any app they allowed to use banking infrastructure. By April 2023, Google had added Pakistan to a short list of six countries where loan apps face extra scrutiny before they can be published.

But critics say these measures arrived late and have been implemented unevenly. As of mid-2023, instant lending apps still had tens of millions of installs in Pakistan. In 2025, the country would ban a further 46 apps, a sign that the problem was far from resolved at the time Selfd was reporting.

Bangladesh has pursued a more cautious path. Platforms like bKash, which began as a mobile money service, have expanded carefully into lending territory under closer central bank supervision. The contrast with the largely unregulated app stores environment in Pakistan and India is stark.

Who Is Behind the Apps

One of the most consistent and troubling findings of reporting on this crisis across the region is how difficult it is to identify who actually operates many of these apps.

Companies are often registered in jurisdictions far from where their borrowers live. In India, investigators found that many recovery agents used virtual numbers from Bangladesh, Pakistan, and Nepal to make calls, making tracing almost impossible. In Pakistan, some operators vanished entirely after collecting repayments, leaving borrowers with no recourse and regulators with no target.

Research analyzing 434 lending apps across Indonesia, Kenya, Nigeria, Pakistan, and the Philippines found that many demanded permissions far beyond what was needed to run a lending business. The data collected -- contacts, photos, location history -- served one purpose when collection pressure was needed: leverage.

“Loan scammers take advantage of virtual numbers, making it hard for authorities to track them down.”

-- Al Jazeera, reporting on India's digital lending crisis, December 2023

The Question of Inclusion

The digital lending industry has long sheltered behind the language of financial inclusion, and the argument is not entirely without merit. For a small farmer in rural Punjab or an informal trader in Dhaka who has no credit history and no collateral, a loan app may represent the only available credit. The alternative is often a moneylender charging rates that are even less transparent.

But analysts and advocates interviewed for this investigation pushed back on the framing. Financial inclusion, they argued, cannot be measured only by access. If the cost of that access is a debt spiral, public humiliation, or psychological harm severe enough to push people to take their own lives, then inclusion has become a word that covers something closer to its opposite.

A 2020 Reserve Bank of India survey found that approximately 60 percent of Indians did not fully understand the risks and interest rates associated with digital lending products. The figure is likely higher in countries with lower financial literacy baselines. These are the people the apps target most aggressively.

South Asia scores highest on global indices of fintech lending potential, precisely because its population is large, young, and underserved by formal finance. That potential is real. But as Selfd's investigation makes clear, potential and exploitation can point in the same direction.

What Needs to Change

Regulators and researchers who have studied the crisis closely converge on several conclusions.

First, the data-permission model must be broken. Apps that have no legitimate need for a borrower's contact list or photo gallery should not be permitted to request it, and enforcement of existing app store policies must be consistent and proactive rather than reactive.

Second, cross-border coordination between financial intelligence units, telecommunications regulators, and law enforcement is essential. Predatory operators rely on jurisdictional gaps. Closing those gaps requires governments to work together in ways that have so far proven difficult.

Third, consumer recourse must be fast and visible. The current situation, in which a borrower who has been harassed or defrauded faces months of bureaucratic process before any remedy, creates a de facto immunity for bad actors.

Fourth, financial literacy investment must match the pace of fintech expansion. Millions of people are making consequential financial decisions with an incomplete understanding of what they are agreeing to. That is not simply a problem of individual education -- it is a market design failure that regulators have an obligation to address.

 

Mohammed Masood's family is still in Rawalpindi. His wife has not received compensation from either of the apps that hounded him. The apps are still available for download.

South Asia is not short of ambition when it comes to digital finance. What it has been short of is the will to ensure that ambition does not come at the price of the people it claims to serve.

 

EDITOR'S NOTE

This report is produced as an analytical reconstruction based on the investigative work attributed to M. Selfd, published in The Express Tribune (2023), cross-referenced with reporting from Dawn, Al Jazeera, BBC, National Herald India, and regulatory documents from SECP Pakistan, the Reserve Bank of India, and the State Bank of Pakistan.

 

 

theexpresstribune.com.pk  |  2023  |  All rights reserved



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